It cost a lot of money to hire, onboard a train a sales person only to have them leave. We continue to be affected by the sales people of years past, those who once walked our halls, have left and whose actions continue cost us dearly.
The sales ghost is the person who looks like a sales person, sounds like a sales person, often knows how to sell but just doesn’t do it.
When you consider their salary you’ve paid, training and coaching expenses, the cost of hiring them as well as the cost of opportunity they’ve brought on the business due to their lack of sales, this amount stacks up, and it’s not often that we take the time to stop and reflect on the cost of our previous actions
Click the link below to take the sales ghost test and see how much sales ghosts have cost your company over the last few years.
For sales hiring mistakes, estimates run from between $100,000 to over $1,000,000. Of course, it depends on the role, salary, length of the sales cycle, recruiting, training and development costs, and whether or not you include the cost of lost opportunities in your calculations.